A Cross-Sectional Prevalence Study of Ethnically Targeted and General Audience Outdoor Obesity-Related Advertising
نویسندگان
چکیده
منابع مشابه
A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity-related advertising.
CONTEXT Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial adver...
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ژورنال
عنوان ژورنال: Milbank Quarterly
سال: 2009
ISSN: 0887-378X,1468-0009
DOI: 10.1111/j.1468-0009.2009.00551.x